2015 Launch Party

"Jaleh Naasz, an experienced fashion designer is hoping to educate the younger generation about the work involved in the process of designing and creating clothes as well as helping address body image issues by giving all creative control to the girl resulting in a dress they are 100% delighted to wear." Emily Best, PR.

“Ive been inspired by my four year old daughter and the rewarding process of designing her last few birthday party dresses. From a young age I have tried to instill in her the idea that fashion should not be a throw away item and that it should be a creative and sustainable concept not just something churned out of sweat shops and I want to promote this through Isabel Azam" says Jaleh, founder of Isabel Azam.